The Omega Returns: Turning the Page to a New Era of Student Journalism
Join us on April 10th to celebrate a new chapter of TRU’s official student newspaper.

Thompson Rivers University is thrilled to announce the relaunch of The Omega, its official independent student newspaper. TRU will be hosting a special launch event on April 10th. From 7:00 to 10:00 PM in the TRUSU Mountain Room, join students, staff, faculty and the Kamloops community for a privileged first look at the future of The Omega and to commemorate this exciting moment in TRU’s history.

The Omega offers free content created independently by TRU students for the entire TRU community. This includes students, staff, and faculty, in addition to engaging with the broader Kamloops community. Available in print and digital format, The Omega provides a platform for diverse forces and fosters conversation within the TRU community. The Omega covers relevant and worthwhile topics such as local politics, the TRU Student Union, the TRU Senate, and updates on TRU’s Wolfpack sports teams.

This celebration is open to all students, staff, faculty, and members of the Kamloops community. Attendees will enjoy light refreshments while connecting with the students responsible for The Omega. This event will feature organized Q&A sessions with editors and writers, networking opportunities, and an exclusive first look at The Omega’s new issue. Attendees will have the chance to share feedback and students will be able to gain insight on how they can contribute to this incredible publication.

The Omega Editor-in-Chief, Robert McAlaster, stated in a recent press conference, how excited he and The Omega Manager, Sean Brady, are to continue to shape campus culture and give students a voice. Both Robert McAllister and Sean Brady will be giving speeches at this event to provide an exclusive preview into the future of The Omega, and why the student newspaper is so instrumental and impactful to both the TRU community and the broader community. Robert McAlaster expressed that The Omega is looking to get more student engagement following this relaunch, saying “We want more students to get involved as writers and contributors.” The Omega’s relaunch, on top of representing a new chapter for The Omega, is an opportunity for students to get involved, tell their stories, and shape the conversation and direction of The Omega.

Join us on April 10th from 7 to 10 PM in the TRUSU Mountain Room for an exciting evening of connection, discussion, and insight into the profound impact The Omega has had, and will continue to have, on our community.

Please visit theomega.news. for more information.

Millie del Villano
T00712955@mytru.ca

Distribution Plan:

To be effective, this press release would be distributed through multiple communication channels, including social media, local media, university platforms, and outreach to students directly through their student email. Social media provides an outlet to connect with students quickly and conveniently. Radio stations and newspapers provide increased awareness and engagement within the general public. The official TRU platforms encourage additional awareness and the repetition can help people come out and get involved. On-campus student engagement with flyers thrown around tables in places like Student Street, near Tim Hortons, and the Den. Posters on bulletin boards located in high-traffic areas such as Old Main, CAC, residence buildings, etc., for visibility. The information would also be posted on the screens in Old Main, CAC, North Tower, and other on-campus buildings.

Personal invitations would be sent out to important city officials such as the Mayor’s Office, those on the City Council, and the Tk̓emlúps te Secwépemc Chief and Council. The President, Vice Presidents, and Faculty Deans of TRU will also receive personal invitations to this event. This ensures a wide audience and engagement with staff, students, faculty, and the broader Kamloops community.

Social media includes:

• The Omega Instagram
• TRU World Instagram
• TRU Student Life Instagram
• TRUSU Instagram
• TRU Community Stories on Snapchat
  • A representative of The Omega would post this

Local community outlets include:

• CFJC Today
• Castanet Kamloops
• Kamloops Chronicle

University platforms include:

• TRU’s official
  Student Emails
  TRU CFBX

Additional advertisements include:

• Bulletin board posters
• Flyers
• Digital screens

Personal Invitations include:

• Mayor’s Office
• Tk̓emlúps te Secwépemc Chief and Council
• City Council
• TRUSU Board of Governors
• President, Vice Presidents, and Faculty Deans